Marketing Archives - Warm Water Therapy & Training for Dogs

Introduction – Marketing Scents

The beginning stages of market analysis for your new business of Canine Water Therapy…. Congratulations! I salute you in your endeavors to combine a heartfelt avocation within the seemingly diametrically opposed worlds of healing, compassion, and bottomless love with the world of business, and even worse, sales. “Sales” does not have to be the dreaded task we so often imagine it to be. Matter of fact, your best sales efforts are actually conducted when you are doing what you love …

Post Card Business Card Works Wonders – The Power of the Testimonial

Word of mouth advertising is the best form of promotion you can have for your business. Using the words from your happy customers, in the form of testimonials in your promotional materials allow you the opportunity to share these individual experiences of your specific service with potential clients. Keep a running list of comments and feedback your clients have provided to you. This could be something as simple as a complement they made to you after a treatment, a note …

Maintaining A Visual Promotional Tool

We are quite the visually oriented species. We make many critical decisions during the day based upon visual input. Sometimes the visual stimulus is dramatic, such as a frown on a child’s face. Sometimes it can be subtle as in sensing the expressions of a stranger’s glance. It should be no surprise that we make our purchasing decisions based upon what we see and how we feel about what we see. A useful tool to aid in the promotion of …

Publicity for Fun and Profit

There are many methods of promotion within the media mix that allow you to introduce your unique service to the public. A quite successful tool, when used effectively, is the “press release.” A successful press release announces your canine services to the general population, the local veterinarians, canine association members, and other “target” markets for your services. The goal of your announcement is seeing an article about your services followed by watching an increase in the number of clients on …

Your Own Web Site for Under $3 A Month

In a recent poll, 90% of the business web sites were created specifically so their customers and prospects could find their current contact information. At first it would seem that is a considerable amount of effort for “just” a phone number or a mailing address. But then when you consider the time and money to establish a new address or phone number through the “established” channels of communication (phone book, newspaper, etc.) it makes sense; particularly when it is your …