Publicity for Fun and Profit
There are many methods of promotion within the media mix that allow you to introduce your unique service to the public. A quite successful tool, when used effectively, is the “press release.” A successful press release announces your canine services to the general population, the local veterinarians, canine association members, and other “target” markets for your services. The goal of your announcement is seeing an article about your services followed by watching an increase in the number of clients on …